Advertising opportunities with CELA’s magazine, website and newsletter.

 

CONNECT DIRECTLY WITH YOUR TARGET AUDIENCE OF EDUCATORS, DIRECTORS AND DECISION MAKERS.

 

Community Early Learning Australia is the peak body for Australia’s early and middle childhood education sector, supporting small and medium sized providers to deliver quality education and care. Created by Community Child Care Co-operative and built on a 40 year tradition, CELA (see-LA) is a future fit organisation on a mission to amplify early learning’s value throughout Australia. We are famous for the quality of our communication to the sector, which informs, influences and inspires.

 

See below for Rattler+Broadside and Amplify advertising rates and details.

RATTLER+BROADSIDE MAGAZINE

FACTS

 

  • In its 30th year of print for a respected 40 year old organisation, Rattler is the trusted voice for the early and middle childhood education and care sector
  • Packed with original feature stories, wellbeing and gardening advice, book and product reviews, and member profiles
  • Since 2016 Rattler has also incorporated the Broadside newsletter as a centre spread, with in-depth news analysis of issues affecting the sector
  • Delivered to 2,000 CELA members, regulatory authorities, policy makers, training institutions, libraries and other key stakeholders around Australia
  • Members include all types of services – long day care, preschools, family day care, and out of school
    hours care
  • Readership of an estimated 40,000 (avg. 20 readers/delivery), mostly female (97%)
  • Delivered four times per calendar year to coincide with the start of each school term
  • Digital edition launched in October 2017 with a growing subscriber base
  • 44 page full colour magazine with a loyal and growing audience of decision makers and purchasers.

 

We love to help our partners reach their (and our) audience of early childhood & OSHC educators and stakeholders, through print and online advertising, partner content and sponsorship. We can help you reach a wide and active market through our trusted communications: Rattler, Amplify, and CELA events.

 

We offer a range of advertising options to suit everyone from micro-business through to national organisations, reaching educators, administrators, co-ordinators, cooks and directors as well as regulatory authorities, unions and political offices from a spot in our weekly digital newsletter, Amplify!, listing in Marketplace, to one off or regular page placements in Rattler Magazine.

 

We also love to reward loyalty: ask us about discounts for multiple bookings or combination print+digital+event packages. To discuss your overall requirements, please contact CELA’s Marketing Manager, Lucy Brown, lucybrown@cela.org.au.

 

To enquire about advertising only, email communication@cela.org.au

 

Bookings

Make your ad booking directly

 

Booking form

(you will be asked for your Google account).

 

RATTLER+BROADSIDE  ADVERTISING RATES – 2018

Size Measurement 1 Issue 2 Issues 3 issues 4 Issues
Full page (colour) Trim Size: 297mm x 210mm

Bleed Size: 303mm x 216mm

Type Area: 270mm x 190mm

$1,200 $1,100 $950 $750
 

Inside cover

 

$1,800 $1,600 $1400 $1100
 

Outside cover

_____________

$1,900 $1,700 $1500 $1200
 

Half (landscape)

_____________

 

Horizontal 190mm w x 133mm h

 

$700 $650 $550 $350
 

Quarter (landscape, bottom of page)

_____________

 

Horizontal 190mm w x 65mm h

 

$400 $375 $355 $275
Insert (single page provided by client
direct to printer)
_____________
To client specifications but if not A4, additional handling charges may apply. $900 $900 $900 $900
 

Flysheet (full page reverse side)

_____________

See full page measurements
above
$900 $900 $900 $900
Custom

_____________

By negotiation tbd tbd tbd tbd
 

Sponsored content
– one full page

_____________

See full-page measurements above, or by negotiation. $1,500
+ design
& editing
$1,400
+ design
& editing
$1,300
+ design
& editing
$1,200
+ design
& editing
 

Marketplace (1/12)

_____________

 

60mm w x 65mm h

 

$100 $90 $85 $80
 

Artwork starts from $20 (Marketplace) and must be requested at time of booking.  Supplied artwork must be PDF, CMYK and include bleed. All prices excluding GST.

Artwork can be supplied via Dropbox

 


DEADLINES

EDITION Booking Artwork Publication Date/ Distribution Week
Term 2 2018 Issue 125 30 March 6 April 30 April
Term 3 2018 Issue 126 22 June 29 June 23 July
Term 4 2018 Issue 127 21 September 28 September 15 October
Term 1 2019 Issue 128 3 December 10 December 4  February 2019

 

Bookings

To enquire about advertising only, email: communication@cela.org.au

or make your ad booking directly

 

Booking form

(you will be asked for your Google account).

Digital specifications:

ARTWORK

  • Please supply high resolution PDF files as artwork.
  • Please ensure all advertisements are in CMYK (not RGB) and images are 300 dpi in resolution.
  • All transparencies and layers should be flattened.
  • Fonts should be embedded.
  • All advertisements must include bleed and full page advertisements should also include trim marks.
  • Please email artwork to: communication@cela.org.au or supply via Dropbox

NO ARTWORK? NO PROBLEM!

Our friendly printer’s designers can prepare high quality advertisements for you at cost, starting from just $20 and billed when you approve the proof.

Unlike some other magazines, we don’t call the design work ‘free’ but build it into the price of everyone’s advertising whether they need it or not! An estimate for advertising artwork can be supplied by contacting us with all the details: communication@cela.org.au


Artwork starts from $20 (Marketplace) and must be requested at time of booking.  Supplied artwork must be PDF, CMYK and include bleed. All prices excluding GST.

Artwork can be supplied via Dropbox

 

Bookings

To enquire about advertising only, email communication@cela.org.au

or make your ad booking directly

 

Booking form

(you will be asked for your Google account).

AMPLIFY DIGITAL NEWSLETTER

FACTS

  • Launched in April 2017, CELA’s blog Amplify and its weekly summary newsletter have rapidly become the go-to source for discussion about the early and middle year’s education sector.
  • Read by an estimated 30,000 early childhood centres, educators, and related businesses, with 1,500 views daily and growing.
  • Amplify was delivered 210,000 times and distributed to 18,000 people in its first 3 months with a tiny 0.17% unsubscribe rate.
  • Widely shared on social media – Facebook, Twitter, LinkedIn, Instagram and even Pinterest.

“I am so inspired by stories such as ‘Storytelling in the natural world’, the Goodstart video on
Brain development,storytelling tips and Bec Carey and Sarah Hammersley and their philosophy.
I have been motivated to perceive things in a different way and to implement and share
what I have learnt from them.”

Susan, Amplify reader survey 2017.

 

“I find this gives a voice to many of my questions and concerns with regard to early
childhood education and the pathways that it should be taking from research and experience.”

Shivani, Amplify reader survey 2017

 

AMPLIFY DIGITAL NEWSLETTER ADVERTISING

Advertisements in the newsletter are either ‘header’, ‘strip block’ or ‘square block’.  They may contain a link directly to your website and a live email address for instant contact from prospects. Header bookings appear below the masthead, strip and square blocks appear below the editorial content.

 

All advertisements on the Amplify newsletter will be marked ‘sponsor content’ and we recommend advertisers include direct reference to Amplify readers in their artwork (eg, offer a discount code AMPLIFY2018) to help you track conversions and appear more connected with our readers.

 

Bookings require a minimum of one week’s notice ahead of the Amplify newsletter deadline, which is Friday, 12pm – each week (Thursday if the Friday is a Public Holiday). Payment must be received before placement can be confirmed (see terms and conditions).

 

Amplify’s newsletter is published every Monday except in Queensland school holidays (but returns ahead of school for the last two weeks of January).

 

Size Measurement Cost
Strip block

(horizontal)

125 x 500 pixels, $100
 

Square block

 

500 x 500 pixels, $150
Header block

(horizontal) below masthead

125 x 500 pixels, $500
 

Discounts available for blocks of four or eight consecutive weekly bookings.

Artwork must be provided as JPG or PNG at applicable pixel size (include link and/or email address to be embedded). Please contact us for a quote if you require artwork completed for your e-newsletter artwork (typically $100 +gst).

Artwork can be supplied via Dropbox

 

AMPLIFY DIGITAL NEWSLETTER AD EXAMPLES

 

Bookings

To enquire about advertising only, email: communication@cela.org.au

or make your ad booking directly

 

Booking form

(you will be asked for your Google account).

See Terms and Conditions:

 

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