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This marketing toolkit will help you understand key elements of marketing and how to create a practical and effective annual marketing plan, appropriate to the business of early childhood education and care. Including information on traditional marketing, digital marketing, social media and PR, the toolkit contains templates and checklists for auditing, planning and evaluating the marketing needs of your service.

This Toolkit contains a series of fact sheets designed to help support you through the process of starting an early education and care service. Each fact sheet provides an introduction to its topic as well as some key concepts and requirements for your consideration and further investigation.

At a time when many new educators are being employed, and many existing educators are being promoted to leadership positions, this issue of Rattler includes some great articles focused on supporting new educators and leaders in our sector.

We hope that you enjoy this issue of Rattler, which begins with a spotlight on CELA member The Point Preschool, defined by a supportive culture and creative approach, and share the story of how a "Spectacular Find" in a sandpit led to a STEM award.

This wellbeing toolkit offers Directors an introduction to the growing scientific base on psychological wellbeing, namely Positive Psychology. This includes evidence-based strategies on how to best support your wellbeing and that of your staff, as a way to ensure your communities flourish.