Connect directly with your target audience of educators, directors and decision makers

Community Early Learning Australia is the peak body for Australia’s early education and care sector, advocating quality education and care for all Australian children. Our members are predominantly community managed and small provider early childhood education and care services. Supporting over 18,000 members who employ more than 27,000 educators, CELA’s reach across the sector is substantail. Our goal is to amplify the value of early learning throughout Australia and we are acknowledged for the quality of our communication, which informs, influences and inspires.

See below for Rattler and Amplify advertising rates and details.

Rattler Magazine

Rattler Magazine


  • In its 31st year of print for a respected 40 year old organisation, Rattler is the trusted voice for the early and middle childhood education and care sector
  • Packed with original feature stories, wellbeing and gardening advice, sector research and member profiles
  • Read by around 16,000 CELA members, regulatory authorities, policy makers, training institutions, libraries and other key stakeholders around Australia
  • Members include all types of services – long day care, preschools, family day care, and out of school hours care
  • Delivered digitally three times per calendar year, with one printed annual edition delivered at the end of the year
  • 40 page full colour magazine with a loyal and growing audience of decision makers and purchasers.

We love to help our partners reach their (and our) audience of early childhood & OSHC educators and stakeholders, through print and online advertising, partner content and sponsorship. We can help you reach a wide and active market through our trusted communications: Rattler, Amplify, and CELA events.

We offer a range of advertising options to suit everyone from micro-business through to national organisations, reaching educators, administrators, co-ordinators, cooks and directors as well as regulatory authorities, unions and political offices from a spot in our weekly digital newsletter, Amplify!, listing in Marketplace, to one off or regular page placements in Rattler Magazine.

To discuss your overall requirements or to request a media kit, please contact us on 1800 157 818 or

View our ad booking terms and conditions

Amplify email newsletter

Amplify email newsletter


  • Launched in April 2017, CELA’s blog Amplify and its weekly summary newsletter have rapidly become the go-to source for discussion about the early and middle year’s education sector.
  • Read by an estimated 30,000 early childhood centres, educators, and related businesses, with 1,500 views daily and growing.
  • Amplify was delivered 210,000 times and distributed to 18,000 people in its first 3 months with a tiny 0.17% unsubscribe rate.
  • Widely shared on social media – Facebook, Twitter, LinkedIn, Instagram and even Pinterest.

I am so inspired by stories such as ‘Storytelling in the natural world’, the Goodstart video on Brain development,storytelling tips and Bec Carey and Sarah Hammersley and their philosophy. I have been motivated to perceive things in a different way and to implement and share what I have learnt from them. Susan, Amplify reader survey

I find this gives a voice to many of my questions and concerns with regard to early childhood education and the pathways that it should be taking from research and experience. Shivani, Amplify reader survey

Amplify digital newsletter advertising

Advertisements in the newsletter are in square block format.  They may contain a link directly to your website and a live email address for instant contact from prospects. They appear below the editorial content.

All advertisements on the Amplify newsletter will be marked ‘sponsor content’ and we recommend advertisers include direct reference to Amplify readers in their artwork to help you track conversions and appear more connected with our readers.

Bookings require a minimum of one week’s notice ahead of the Amplify newsletter deadline, which is Friday, 12pm – each week (Thursday if the Friday is a Public Holiday). Payment must be received before placement can be confirmed (see terms and conditions).

Amplify’s newsletter is published every Tuesday except over the Christmas holidays

Amplify digital newsletter ad examples

Square ad


To enquire or request a copy of our media kit, please email

View our ad booking terms and conditions

Guild Insurance

CELA’s insurer of choice. Protecting Australian businesses and individuals with tailored insurance products and caring personal service.